The Eight Commercial Territories of Specialist Talent
A map for seeing the commercial possibilities around specialist talent without reducing everything to sponsorship.
Read the framework ↗Talent Income Is Not Talent Enterprise Value
Why earning more and building something more valuable are related but different ambitions.
Read the framework ↗More Revenue Streams Can Make a Specialist Talent Business Weaker
Diversification helps only when the parts reinforce one another.
Read the article ↗A Specialist Talent Partnership Brief Template
Start with the outcome. Then define why this talent, for this audience, in this form.
Read the article ↗A Usage Rights and Exclusivity Checklist
Agree the permission precisely. Do not leave the boundaries to assumption.
Read the article ↗When Should an Expert Build a Course?
Knowing something valuable is not yet a reason to package it as education.
Read the article ↗How to Test Education With a Live Masterclass
Test the learning before building the library.
Read the article ↗What Brands Are Buying When They Partner With an Expert
Reach may distribute the work. It is rarely the whole value.
Read the article ↗Personal IP and Company-Owned IP Are Not the Same
Being known for an idea does not necessarily mean you own everything needed to commercialise it.
Read the article ↗How Brands Can Build With Craftspeople Without Reducing Them to Influencers
The craft should shape the collaboration, not decorate it.
Read the article ↗How to Monetise Your Expertise
Start with the value of the work, not a list of things you could sell.
Read the guide ↗How to License Your Expertise
Define the asset, confirm ownership and grant only the permission the transaction needs.
Read the guide ↗The Speaking Business for Experts
A speaking proposition is not a biography. It is a reason to put your thinking in the room.
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